Why we exist

“WHIPUP is here for those who don’t slow down.“

What we've created

WhipUp was born from a simple question: What if food could match your rhythm instead of breaking it?

We’re creators, movers, thinkers, just like you. And we wanted a snack that felt real. Something clean, bold, and honest. So we made it.

WhipUp is functional fuel made for everyday humans living fast, full, conscious lives.

What drives us

Purpose

To make nutrition an enjoyable, honest, and pleasurable lifestyle that inspires natural change.

Vision

To build an inclusive community of conscious consumers who choose to care for their bodies, minds, and the planet—one flavorful bite of energy at a time.

What we believe in

We believe in clarity. In energy that flows naturally. In food that doesn’t lie. In choices that nourish your goals, not just your cravings.

We believe in your pace. And we’re here to fuel it.

Our values and DNA

• Inclusion. All bodies. All lives. All rhythms.

• Innovation. Stay open. Keep evolving.

• Connection. With yourself. With others. With the planet.

• Simplicity. Good things, done well.

• Transparency. What you see is what it is.

• We adapt to your rhythm.

• We build conscious communities.

• We’re creative, dynamic, and real.

• We design with soul.

• We pursue quality in everything we do.

Brand promise

WhipUp is honest fuel that follows your rhythm. It doesn't stop you, it flows with you. It’s functional, flavorful nutrition made to move when you do.

The storie behind the spoon

WhipUp began when two friends, Felipe and Livio, asked themselves why it was so hard to find a snack that felt honest.

Felipe, someone who lived life on the go, often found himself skipping meals or settling for sugar crashes disguised as "healthy options." Livio, with a deep passion for food technology, wanted to create something cleaner, smarter, and truly satisfying.

They weren’t trying to start a trend, they were trying to solve a real, personal problem. What came out of that quest wasn’t just a product. It was a philosophy: real food for real rhythms.

What started in a kitchen with curiosity and conviction became a brand for anyone who refuses to slow down, and refuses to settle.

Things we believe in

Clarity. Energy. Rhythm.

What you see is what it is. What you eat is what you feel. WhipUp follows your rhythm with honesty, efficiency, and real flavor.

Meet the team

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

Livio

Co-founder & food tech explorer. Brings the science and curiosity to every bite

Felipe

Co-founder & rhythm seeker. The one who felt the need before the product existed.

Brand & Strategy Director. Keeper of the vision and voice.

Juliana

Roco

WhipUp’s Chief Vibes Officer. Keeps the energy up and the snacks safe.